October 16, 2019

Giorgio Armani Beauty and Cate Blanchett

Giorgio Armani Beauty announced the extension of its lasting collaboration with actress Cate Blanchett, who has been the face of the  fragrance since its creation in 2013, including the latest Sì Passione.  Cate Blanchett, an Academy Award winner actress, shall represent the entirety of Giorgio Armani Beauty’s categories. Beyond the Sì fragrance, she will also embody make-up and skincare, making her the brand’s first Global Beauty Ambassador.

In 2018 Cate Blanchett was featured in the films Oceans 8Where’d You Go BernadetteThe House with a Clock in its Walls and Mowgli, and acted as Cannes Film Festival Jury President.

When it comes to beauty products, Giorgio Armani’s vision of modern femininity centres about revealing rather than transforming. Indeed, through unique innovative products, the brand’s make-up and skincare lines allow women to enhance their natural beauty, to be the best of themselves.

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Picture by Georges Biard.

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